Established in 2011, Taste Lab represents the Group’s think-tank. Since its inception, it has always been the laboratory of ideas, brands and collaborations. Taste Lab’s mission is to lead the industry by offering services of excellence and creating a collaborative work environment where ideas can flourish. Taste Lab currently operates 2 franchise brands with one store each: and , with the goal of opening more stores in our territory. Currently, the brand’s flagship project is carried out by the company, 40% owned by Taste Lab, Natway Srl, which owns the brands: , , and .